Stop means stop

Intersection Safety Campaign: 

Making sure road users come to a complete stop at intersections controlled by stop signs is the focus of an upcoming campaign to reduce crashes in the Waimakariri District.

In the last five years (2011-2015) 39% of all crashes in the district have occurred at intersections, with four of those crashes resulting in a fatality.

During early June police will be paying extra attention to intersections controlled by stop signs with no tolerance for those who fail to stop.

Sergeant Rene Pabst of the Strategic Traffic Unit says many drivers seem to believe that slowing down at a stop sign is sufficient.

' A stop sign means the vehicle must come to a complete stop, they can't roll through the stop' he says.

Waimakariri District Council Journey Planner, Kathy Graham, says road users can sometimes get complacent at intersections that they travel through every day.

'Poor judgement and poor observation are two of the factors that have been prominent in crashes as well as inattention and distraction' she says. 'It is a timely reminder that driving requires our full concentration at all times.'

The police focus on intersections will be complemented by related print and social media advertising. 

Sergeant Pabst says failing to stop at a stop sign attracts a $150 fine as well as 20 demerit points. 

'It would be great if we didn't have to give out any tickets, but if we help to educate drivers through doing so we will be helping reduce crashes in our area and that is our ultimate aim.'

The intersection campaign is supported by the Waimakariri District Council Road Safety Co-ordination Committee. 


Stop campaign