Why do we need a strategy?

The previous Waimakariri District Visitor Strategy expired in 2015, so a new one was required to continue its momentum and respond to new priorities that reflect the district’s growth estimates, current and future developments, and the recent Covid-19 recovery.

The District has experienced significant change over the last ten years resulting in a visitor experience that is more attractive and compelling. With the recent disruption to global tourism as a result of the Covid-19 pandemic and the focus worldwide on domestic tourism, it’s now more important than ever to identify the opportunities within Waimakariri, such as the rawness of our natural environment coupled with the attractiveness and boutique retail in our town centre. We need to group some of these experiences/products into a cohesive offer that is attractive to visitors, especially the domestic market.

Complementing these opportunities, our population is expected to grow from approximately 60,000 to around 97,000 by 2048. This provides the potential for increased visits from friends and family who could enjoy what we have to offer. The new and revised Strategy will help us to identify key opportunities and to promote them appropriately to our prospective markets.