How was the Strategy developed?

This Strategy was developed by Quality Tourism Development with support from both the Waimakariri District Council and Enterprise North Canterbury. Additional input was received from a tourism stakeholder reference group that included a range of visitor-facing businesses and organisations. Two stakeholder workshops were held in 2020, where contributors helped to shape the direction and ideas presented in the draft version of the Waimakariri Visitor Marketing Strategy 2020-25.

Following the workshop process, the draft version of the Strategy was presented to the Community Boards and Council for feedback. The Strategy was finalised and officially adopted by the Council on 3 November 2020.

The following October 2020 report from Quality Tourism Development contains much of the underlying research for final Strategy: Waimakariri Visitor Sector Review and Drivers of Future Sustainable Prosperity pdf, 2.2 MB